T-Shirts, Hoodies & Detroit Pride
Rooted in Detroit’s streets and shaped by our culture, our gear speaks to the spirit of the city. Bold designs, local art, and authentic style. Represent Detroit, wherever you go.
Discover the Spirit of Our Big Face Lion T-Shirt Collection
Step into the soul of Detroit with our Neighborhood Collection. From bold designs to local artistry, this collection honors the culture that shapes us and the neighborhoods that keep us grounded. Wear the energy of Detroit, wherever you go.
Explore Our Classic Hoodies
Built-in Detroit, Worn Everywhere
Rooted in Detroit: From Our Founder’s Journey to the Heart of the City
I’m a creative born and raised on the eastside of Detroit. Graduating from Denby High School and studied at Wayne State University. Shaped by our community, We represent the confidence, resilience, and unmistakable style of Detroit. Some of the greatest in the world come from the D. Detroiters are just built different—we stand out.
